{"title":"Kalamkari","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eKalamkari is one of those art forms that asks you to slow down. The longer you look, the more you begin to notice. Fine lines, natural colours and carefully painted motifs come together to tell stories that have travelled through generations. The name itself means \"work done with a pen\", a reminder that every piece begins with the artist's hand and a great deal of patience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis tradition flourished along the Coromandel Coast, mainly in present-day Andhra Pradesh and Tamil Nadu. For centuries, artists have worked on cotton and silk using natural dyes and time-honoured techniques. Two centres shaped its identity. Srikalahasti became known for freehand painting with bamboo pens, where families often worked together to complete each textile. Machilipatnam followed a different path. Here, designs were first drawn, then carved onto wooden blocks before being printed onto fabric by skilled artisans.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe stories changed from one region to another, but the fundamentals of the craft lie in tradition. Srikalahasti artists filled their textiles with episodes from Hindu mythology, along with birds, trees and sacred symbols. Machilipatnam developed patterns for clothing and furnishings, where Indian motifs were blended with influences from Persia and Europe. Even in modern times, Kalamkari continues to feel remarkably alive. Hence, every piece has the rhythm of a craft that has grown with time without leaving its roots behind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"srinivasa-kalyanam","title":"Srinivasa Kalyanam","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44218934919246,"sku":null,"price":132300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/5-3_a8f3ebd3-65aa-4339-be42-0fe7f9669598.webp?v=1787553066"},{"product_id":"radha-krishna","title":"Radha Krishna","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44218952548430,"sku":null,"price":41565.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/6-3.webp?v=1787555292"},{"product_id":"ganesha","title":"Ganesha","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44218953531470,"sku":null,"price":41565.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/7-3.webp?v=1787556282"},{"product_id":"dasavatharam","title":"Dasavatharam","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44218965590094,"sku":null,"price":61425.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/7-5_662c0e08-a0eb-4eee-b632-d035b6769917.webp?v=1787556558"},{"product_id":"ashtalakshmi","title":"Ashtalakshmi","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219062648910,"sku":null,"price":61425.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/8-3.webp?v=1787557108"},{"product_id":"indra-darbar","title":"Indra Darbar","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219169767502,"sku":null,"price":44450.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/8-3_2ee09b75-182f-4cdc-8023-52db1839028b.webp?v=1787557594"},{"product_id":"saraswati","title":"Saraswati","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219264532558,"sku":null,"price":59720.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000157214.webp?v=1787557893"},{"product_id":"nataraja","title":"Nataraja","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219604861006,"sku":null,"price":88200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/10-3_b521262e-59cd-44a8-adf8-b0f2c8263bba.webp?v=1787558224"},{"product_id":"hamsa","title":"Hamsa","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219608924238,"sku":null,"price":35220.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/11-3_a50c8673-5721-44f2-ba0a-a11e500267a7.webp?v=1787561060"},{"product_id":"tree-of-life-2","title":"Tree of Life","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219609841742,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/12-3.webp?v=1787561322"},{"product_id":"when-sita-asks-for-golden-deer","title":"When Sita asks for Golden Deer","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219612528718,"sku":null,"price":31055.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/13-3.webp?v=1787561524"},{"product_id":"ashwah-the-horse","title":"Ashwah - The Horse","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219626520654,"sku":null,"price":16380.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/14-3.webp?v=1787561814"},{"product_id":"elephant","title":"Elephant","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219639431246,"sku":null,"price":14615.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/15-3.webp?v=1787562260"},{"product_id":"elephant-a-calf","title":"Elephant \u0026 a Calf","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219655880782,"sku":null,"price":13650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/16-3.webp?v=1787562602"},{"product_id":"the-forest","title":"The Forest","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219656536142,"sku":null,"price":23890.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/17-3.webp?v=1787564083"},{"product_id":"shakuntala","title":"Shakuntala","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219659157582,"sku":null,"price":13480.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/18-3.webp?v=1787564346"},{"product_id":"kamdhenu-airavata-kalpavriksha","title":"Kamdhenu Airavata Kalpavriksha","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219667513422,"sku":null,"price":10645.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138639.webp?v=1787565125"},{"product_id":"tree-of-life-3","title":"Tree of Life","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219669381198,"sku":null,"price":28875.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138640.webp?v=1787566525"},{"product_id":"dashavataram","title":"Dashavataram","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219670986830,"sku":null,"price":11175.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138641_cc3a5cea-50e2-427a-a9a5-b85d3575d39c.webp?v=1787566937"},{"product_id":"ram-setu","title":"Ram Setu","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219713945678,"sku":null,"price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138644.webp?v=1787569492"},{"product_id":"krishna-story-set-of-3","title":"Krishna Story - Set of 3","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219714764878,"sku":null,"price":22300.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138643.webp?v=1787569891"},{"product_id":"shri-ram","title":"Shri Ram","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219714961486,"sku":null,"price":17330.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138646.webp?v=1787570185"},{"product_id":"hayagreeva","title":"Hayagreeva","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219715190862,"sku":null,"price":11550.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138647.webp?v=1787570346"},{"product_id":"forest","title":"Forest","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219715780686,"sku":null,"price":17325.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138649.webp?v=1787570506"},{"product_id":"ram-sita-kalyanam","title":"Ram Sita Kalyanam","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219716272206,"sku":null,"price":7700.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138650_f4bd7933-db49-45b9-ae22-cd02ed2bf3ed.webp?v=1787570703"},{"product_id":"matsyavataram","title":"Matsyavataram","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219716599886,"sku":null,"price":6740.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138651.webp?v=1787570864"},{"product_id":"natya-ganesha","title":"Natya Ganesha","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219717255246,"sku":null,"price":7700.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138652.webp?v=1787571008"},{"product_id":"varahavataram","title":"Varahavataram","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219730133070,"sku":null,"price":8180.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138653.webp?v=1787571213"},{"product_id":"shiv-parivar","title":"Shiv Parivar","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219744256078,"sku":null,"price":50000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138654.webp?v=1787571382"},{"product_id":"suryanarayana","title":"Suryanarayana","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219746353230,"sku":null,"price":50000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138655.webp?v=1787571506"},{"product_id":"shiv-parvati","title":"Shiv Parvati","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219748155470,"sku":null,"price":12830.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138656.webp?v=1787571656"},{"product_id":"hanuman","title":"Hanuman","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219748417614,"sku":null,"price":13840.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138657.webp?v=1787571830"},{"product_id":"govardhan-parvat","title":"Govardhan Parvat","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219748876366,"sku":null,"price":17330.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000138663.webp?v=1787571949"},{"product_id":"shri-ram-pattabhishekam","title":"Shri Ram Pattabhishekam","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219749892174,"sku":null,"price":34650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/SriramPattabhishekam24_36ft.webp?v=1787572070"},{"product_id":"kalinga-narthanam","title":"Kalinga Narthanam","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219750154318,"sku":null,"price":17330.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000145953.webp?v=1787572263"},{"product_id":"hansa","title":"Hansa","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219750514766,"sku":null,"price":10110.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/23-2.webp?v=1787572443"},{"product_id":"saraswati-1","title":"Saraswati","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219750678606,"sku":null,"price":10110.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/24-2.webp?v=1787572610"},{"product_id":"mahalakshmi","title":"Mahalakshmi","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219751596110,"sku":null,"price":10110.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000147179.webp?v=1787572886"},{"product_id":"radha-krishna-1","title":"Radha Krishna","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44219752513614,"sku":null,"price":12900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/1000147382.webp?v=1787573035"},{"product_id":"sangeeta-trimurthulu","title":"Sangeeta Trimurthulu","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44220793815118,"sku":null,"price":34650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/20-3.webp?v=1787597477"},{"product_id":"sri-rama-pattabhishekam","title":"Sri Rama Pattabhishekam","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44220846768206,"sku":null,"price":38120.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/23-3.webp?v=1787597766"},{"product_id":"gajendra-moksham","title":"Gajendra Moksham","description":"","brand":"houseofashved","offers":[{"title":"Default Title","offer_id":44221026500686,"sku":null,"price":28875.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/files\/DocScanner22Jul20269-53am.webp?v=1787598106"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2759\/5854\/collections\/19-2_71d23954-ec8e-4c6d-af4a-0a9e8321900f.webp?v=1788934407","url":"https:\/\/houseofashved.com\/collections\/kalamkari.oembed","provider":"houseofashved","version":"1.0","type":"link"}